There is no better way to advertise a product but to use humour in your ads.A serious product given its usage is made to catch the eyes of the consumers with a funny Christmas video.Ken Jeong the famous comedy actor is used to tap this video which makes it even more interesting to watch with a familiar face.
Pepto Bismol guerrilla ads are the creation of Publicis ad agency,New York and the funny Christmas video is part of the whole guerrilla campaign for the brand.Quite popular already,the synonym of ‘pink’ is being ‘No matter what you throw in your stomach, Pink’s got you covered’ given its pink packaging.The product,Pepto Bismol is an over the counter drug mainly sold in the US and Canada.
It is for indigestion or gastric problems from having indulged too much or for people who refrain from eating to keep a stomach upset at bay.Also,in the advertisements print and broadcast various shots of washing machines and toilets are shown to depict clearing of anything and everything you eat.The product comes in various forms i.e.tablets and liquid for people as well as pets.
The funny Christmas videos featuring Ken Jeong are not slapstick humour but instead attention seeking dry humour which catches the attention instantly.Also it is an innovative way of bringing about the features of the product without showing gross pictures which people object to most of the times.These ads can play at any time of the day without being offensive and have caught people’s fancy.
Given the holiday season approaching and family dinners set all around the West,the agency has associated the funny Christmas video to the same to gauge instant recall.This will definitely boost sales coming weeks and also affect in making the brand more recognizable while shopping.If you haven’t seen it yet you must as Ken Jeong’s performance takes the cake in Pepto Bismol’s funny Christmas video.If you suffer from diarrhea or suffer constant indigestion,using the product will help but do read its instructions.


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